Jakob Tiebel

I'm a strategic thinker with a pragmatic hands on mentality. With more than 8 years of experience in business development, product management, sales & marketing within the healthcare industry.

Jakob Tiebel

Advancing Healthcare Transformation 🚀

Today, our health system struggles with rising costs and varying quality. Delivery of care is fragmented and focused on volume. Patient experience journey is in its infancy. And healthcare doesn’t leverage the full potential. My mission is to serve as a catalyst for the application of innovative technology driven health care management.


Skills & Endorsements

Problem Solving
Strategic Planning
Research & Statistics
Agile Methods
Decision Making
Digital Native
Public Speaking
Digital Media


Years Experience


Ongoing Projects


LinkedIn Follower




With an agile mindset and deep know-how, I primary contribute to the market and business development of my mandates. My hands-on mentality distinguishes me and I feel equally at home in operative as well as strategic sales & marketing.


My experience in the medical field is based on my work in neurorehab for several years. In 2012 I changed first into the field of health cares suppliers and 2013 in the medtech industry. Cross-functional-team projects in business development, marketing, sales and product management are my core tasks. Today, I mainly work in the strategic field of digitalisation in the Swiss healthcare system.

May 2020 - present
Director Of Sales Marketing
Visionary AG - docbox
Zurich, Switzerland

  • Development and implementation of a growth-oriented marketing and sales strategy
  • Establishment and rollout of a professional customer relationship management system
  • Incubation of new business models within an eHealth SaaS ecosystem.
  • Proposal and contract management as well as responsibility for sales, revenue and marketing targets
  • Representation of the company to clients, health associations, medical societies
  • Participation in the new and further development of the product portfolio

Head of Product Managament & Clinical Applications
medica Medizintechnik GmbH
January 2017 - April 2020
Greater Area Ulm, Germany

  • Head of department with responsibility for personnel and budget
  • Planning and support of the hard- and software portfolio over the entire product life cycle
  • Sustenance of the customer & product portfolio strategy as input for the business unit strategy
  • Analyses of market requirements for new and further developed medical devices (class I + II)
  • Point of contact and hub function for all stakeholder inquiries
  • Main responsibility for the areas of clinical applications and clinical research
  • International sales support as congress speaker and application specialist

Key Account Manager & Clinical Application Specialist
April 2015 - December 2016
Greater Area Ulm, Germany

  • Key customer support in the B2B hospital market
  • Establishment and development of customer relationships with strategically important customers
  • Support of KOL and stakeholder outreach to develop new treatment concepts
  • Establishment of a nationwide distribution network to clinic and hospital chains
  • Strategic sales incl. negotiations with central purchasing departments
  • Participation in national and international trade fairs and congresses
  • Expert advice for device-based therapy concepts in the field of neurological rehabilitation

Area Sales Manager
May 2013 - April 2015
Nurnberg, Germany

  • Regional product sales in the B2B clinic market with area responsibility for southern Germany
  • Establishment and expansion of customer relationships with hospitals and rehabilitation clinics
  • Conduction of product trainings and workshops for medical & healthcare professionals.
  • Optimization of the customer portfolio based on customer profiles, segmentation and targeting
  • Implementation of sales-promoting marketing activities within the sales territory

May 2013 - April 2020
March 2012 - April 2013
Sales Representative
rahm Zentrum für Gesundheit GmbH
Greater Area Cologne, Germany

  • Fitting and adjustment of high-quality rehabilitation aids (wheelchairs, nursing aids, etc.)
  • Supply and consultation of nursing facilities, nursing services, patients and relatives
  • Support of patients in the supply of aids, especially in the area of high-quality wheelchairs

Occupational Therapist, CNS, Neurorehabilitation
Reha Nova, Kliniken der Stadt Köln
Cologne, Germany

  • Interdisciplinary rehabilitation treatment of severe trauma patients
  • Operation in the medical sectors of intensive care, isolation, ventilation and weaning

May 2013 - April 2020


2020 - present
Co-Founder, Producer und Co-Host
Synapsengulasch – The podcast for therapists
Zurich, Switzerland

  • A look beyond the end of the nose. To exchange ideas with exciting personalities from research, science, art and culture. That is the idea behind Synapsengulasch.

Business Development Advisor
Seat Assistant - mobilisation made easy
Tubingen, Germany

  • Support in the development of a go-to-market strategy for a mobilization aid on behalf of the University Hospital Tubingen

2019 - present
2016 - present
Member of the Board of Medical Advisors
Medica Medizintechnik GmbH
Greater Area Ulm, Germany

  • Strategic consulting with regard to innovations, product developments and research activities based on multidisciplinary experience in the rehabilitation industry

Leader Health Economics Working Group
International Industry Society in Advanced Rehabilitation Technology (IISART)
Zurich, Switzerland

  • Determination of how to improve health outcomes in the field of rehabilitation technologies through interactions between individuals, healthcare providers and clinical settings.

2019 - 2020
2018 - 2020
Inventor, Developer & Founder
Berlin, Germany

  • Development of a digital S2e Living-Guideline "Rehabilitation of Mobility after Stroke" (ReMoS) in collaboration with the guideline working group of the DGNR/ AWMF.

Director & Editor-in-chief
THERAPY Magazine
Greater Area Ulm, Germany

  • Publication and content responsibility for the therapeutic science magazine THERAPY on behalf of Medica Medizintechnik GmbH

2016 - 2020


Please have a look on my publication list on reserchgate


  • Tiebel J (2021). Schlaganfallrehabilitation. Vom Wissen zum Handeln. APOLLON Schriftenreihe zur Gesundheitswirtschaft: 14. Bremen ISBN 3-943001-60-1
  • Fuchs D, Tiebel J, Friedrich P (2020). Device-supported training and assessment for fall prevention of community-dwelling elderly: a pre-post mixed methods study. Procedia Computer Science 176 (2020) 2322–2331. 10.1016/j.procs.2020.09.293
  • Tiebel J, Huber M (2020). Zwischen zwei Polen - Evidence-based Practice versus erfahrungsbasierte Therapie. Physiopraxis 18(01): 10-13 DOI: 10.1055/a-0975-1768
  • Pott C, Tiebel J (2019). Damit Leitlinien keine Leidlinien werden - Leitlinie Rehabilitation der Mobilität nach Schlaganfall (ReMoS). Physiopraxis 2: 17(02): 30-34. DOI: 10.1055/a-0790-5747
  • Tiebel J, Fuchs D (2019). Präventive Strategien in der Gesundheitsversorgung einer alternden Gesellschaft am Beispiel der Sturzproblematik. AAL Congress 43-52.
  • Tiebel J, Grom M (2018). Durch Neugestaltung klinischer Behandlungspfade hin zu einem Best Practice Modell für moderne Gangrehabilitation. Neurologie & Rehabilitation S1:61-64.


Latest Articles

I regularly write articles on current topics of my business. Below you see my latest publications. More you can find on LinkedIn .

Currently I Am Available For
Life Science Projects and Advisory.

I offer added value in market and business development, sales & marketing. I also act as a speaker in the fields of medtech, digital health and life science.


You have a question or would like to talk to me personally? Please reach out to me via mail or book a virtual coffee with me.


Call me directly on my cell phone or book an appointment for a meeting.

+41 79 701 60 18

Feel free to send me an e-mail or leave me a message below.


Zollikerstrasse 109, 8702 Zollikon
Zürich, Switzerland

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